About 2017-06-18T17:43:05+00:00

What is FLAWD?

Mission statement

A force for good. Inspiring the world to improve Movement, Productivity and Focus.

FOCUS areas:

  • Movement
  • Productivity and
  • Focus.


We believe in Synergy –

Synergy is the only word in our language that means behavior of whole systems unpredicted by the separately observed behaviors of any of the system’s separate parts or any subassembly of the system’s parts. There is nothing in the chemistry of a toenail that predicts the existence of a human being. For us Synergy means that all systems we use are mutually accommodating systems.Meaning that we will incorporate all systems that work with eachother – if any system does not work with the other systems – it is not synergetic. Which means we will not use it. If piece of a system that can not be integrated or explained – that system will be removed or refined from the Synergy. This is the benefit of an holistic approach. An example of synergetic action that Fuller is particularly fond of is the way chrome-nickel steel acquires, through chemical mating, a tensile strength greater than the sum of its components. But the highest expression of synergy is man’s intuition, his ability to see comprehensive patterns in random events, which has led him from near helplessness to the point where he can now take control of his own evolution.

We believe in holistic view

It is entirely possible to be a” jack of all trades”, and a master of many. Specialists overestimate the
time needed to “master” a skill and confuse “master” with “perfect”… Generalists recognize that the 80/20 principle applies to skills: 20% of a language’s vocabulary will enable you to communicate and understand at least 80%, 20% of a dance like tango (lead and
footwork) separates the novice from the pro, 20% of the moves in a sport account for 80% of the
scoring, etc. Is this settling for mediocre? Not at all. Generalists take the condensed study up to, but not beyond, the point of rapidly diminishing returns. There is perhaps a 5% comprehension difference between the focused generalist who studies Japanese systematically for 2 years vs. the specialist who studies Japanese for 10 with the lack of urgency typical of those who claim that something “takes a lifetime to learn.” Hogwash. Based on my experience and research, it is possible to become world-class in almost any skill within one year.
broad range of skills and saw the unseen interconnectedness. As technology becomes a commodity with the democratization of information, it’s the big-picture generalists who will predict, innovate, and rise to power fastest. There is a reason military “generals”are called such.

We believe in doing more with less

First we have Simplicity – but now we need to change it we want different results – we therefore have to measure, think, change, react, this is  complex. Consider learning how to ride a unicycle – it feels complex, odd, but after a while (usually 12-16hours) it is simple, you don’t have to think.Simple, complex simple formula SCS – simpleSynergetics is omni-present focus
Realistic, comprehensively responsible, omni-system-considerate
To quote Buckminster Fuller:

We believe in Ephemeralization – Do more with less!

Computers and computing power is also an example of  ephemeralization.  Based on Moore’s Law (named after Intel founder Gordon E. Moore), the number of transistor’s on an integrated circuit doubles every two years. As a result, computers that used to take up entire rooms have gotten progressively smaller over the past few decades.  In spite of speculation that Moore’s Law may have reached it’s physical limits designers and engineers continue to find ways to increase computing power enforcing the principle of ephemeralization.

We believe in simplicity

First we have Simplicity – but now we need to change it we want different results – we therefore have to measure, think, change, react, this is  complex. Consider learning how to ride a unicycle – it feels complex, odd, but after a while (usually 12-16hours) it is simple, you don’t have to think.Simple, complex simple formula SCS – simple

We believe in Systems Thinking

Systems thinking revolves around a handful of concepts that anyone who is determined to learn can master, with study and practice. The key concepts are:
All systems are composed of inter-connected parts. The connections cause behavior of one part to affect another. All parts are connected. A change to any part or connection affects the entire system.
The structure of a system determines its behavior. Structure is the pattern of part connections, which is how the system is organized. System behavior is at least a thousand times more dependent on connections than parts because that’s what determines how the parts work together. To understand a system’s gross behavior, understand its structure. To change a system’s gross behavior, change its structure.
System behavior is an emergent phenomenon. How a system behaves cannot be determined by inspection of its parts and structure. This is because parts are tightly coupled, the parts and structure are constantly changing, feedback loops are present, nonlinear relationships exist, behavior paths are history dependent, the system is self-organizing and adaptive, emergent behavior is counterintuitive, time delays exist, the human mind has very limited calculation abilities, etc. Once you realize how complex the behavior dynamics of even a simple system really is, you will never again assume you can look at a system and predict how it will behave.
Feedback loops control a system’s major dynamic behavior. A feedback loop is a series of connections causing output from one part to eventually influence input to that same part. This circular flow results in large amplification, delay, and dampening effects, which is what causes the gross behavior of the system. Every part is involved in one or more feedback loops. Systems have more feedback loops than parts, which causes unimaginable complexity. Feedback loops are the main reason a system’s behavior is emergent.
Complex social systems exhibit counter intuitive behavior. The problems of such systems therefore cannot be solved using intuition and our everyday problem solving methods. The use of intuitive methods to solve difficult complex social system problems is a common trap, so common the entire environmental movement has fallen into it. Only analytical methods using tools that fit the problem will solve difficult complex social system problems. The first such tool to adopt is true systems thinking. The second one is a process that fits the problem. The third one, unless it is an easy problem, is system dynamics.

The Levels of Systems Thinking Maturity

There are different levels of systems thinking maturity. The ones I’ve encountered are:
Level 0. Unawareness – Completely unaware of the concept of systems thinking.
Level 1. Shallow Awareness – The person is reasonably aware of the concept but does not understand it to any serious depth. He or she throws around the right buzzwords, and may have some good systems thinking intuition, but with few effective results. The problem here is this type of person may strongly feel they are a systems thinker. But they are not, so they do not gain any of the benefits of true systems thinking analysis. They also cannot tell a good systems analysis from a bad one. This type of person can be called a pseudo systems thinker. From what I’ve seen, most people who use the term systems thinking are on this level or the next, or somewhere in between. Unfortunately most seem to be on level 1.
Level 2. Deep Awareness – This type of person is fully aware of the key concepts of systems thinking and has a sound grasp of the importance and potential of systems thinking. They think more like a user of systems thinking output or a manager of work efforts that involve systems thinking. They understand what systems thinking is on the surface, but how to build glass box models remains a mystery. They can read causal flow diagrams and simulation models to at least a small degree, and can think a little in terms of feedback loops, but they cannot create good diagrams and models. They know what system structure and reinforcing and balancing feedback loops are, and why the forces those loops create are the most powerful forces in the humans system.
Level 3. Novice – A novice has deep awareness and has begun to penetrate the black box of why a system behaves the way it does. At a minimum, they have learned how to create original causal flow diagrams and can use them to solve many easy and some medium difficulty complex social system problems. A really good novice will be able to read simulation models fluently.
Level 4. Expert – An expert has gone a giant step further than a novice. They have learned how to create original correct simulation models using the tool of system dynamics. This allows them to solve difficult complex social system problems. Any organization working on solving the sustainability problem using an original approach needs at least one expert on their staff or needs to somehow have their work driven by one. They also need many novices.
Level 5. Guru – This is an expert who is able to teach others to become experts and who can make crucial original contributions to solving extremely difficult complex social system problems.
If you would like to become a deep awareness or novice systems thinker, start with the book The Fifth Discipline: The Art and Practice of the Learning Organization, by Peter Senge. Work through to the fifth chapter, titled A Shift of Mind. There Peter does indeed shift the mind with a superlative introduction to systems thinking, one so good the book turned much of the American business world onto systems thinking in the 1990s, when it was first published. In this chapter Peter defines systems thinking as “a discipline for seeing the ‘structures’ that underlie complex situations, and for discerning high from low leverage points.”
And then, if you really want to get serious and become an expert, try John Sterman’s Business Dynamics: Systems Thinking and Modeling for a Complex World. As the title suggests, this will not only turn you into a systems thinker. It will also turn you into a modeler, using system dynamics. This is the book I taught myself modeling with, and The Fifth Discipline is the book that planted the seeds that lead to taking that plunge.
  • Universe is synergeticLife is synergetic.
  • Topology provides the synergetic means of ascertaining the values of any system of experiences. Topology is the science of fundamental pattern and structural relationships of event constellations.
  • Synergy means behavior of whole systems unpredicted by the behavior of their parts taken separately.



FLAWD is an acronym that stands for Focused Lifestyle And Winning Disciplines. FLAWD is pronounced in the same way as the english Flawed

[flôd]which is an adjective meaning that something is imperfect in some way. Flawd is also a play on words with the swedish word: “Flåd” which is an positive emotional expression and can mean; nice/ something out of the ordinary/ and the exclusive things in life.Similarly if something is “flådig” in swedish it is very nice and usually exclusive.

Exclusiveness implies scarcity, it is important to note that the FLAWD lifestyle is not suited for everyone.



Peter Larsson Founder/CEO FLAWD Connect with me about.me/peterlarsson


Previous iterations of our mission statement