What is FLAWD

//What is FLAWD

What is FLAWD



The other day, I got the question from an acquaintance:What is FLAWD really? Is it your company? I answered: yes. it is. It is also a lifestyle. Then we had a discussion where I explained what FLAWD is.

Here is an explanation of what FLAWD is and what it means.

First of all FLAWD is not just one thing.

FLAWD has multitudes.

In essence FLAWD is

Constant, never-ending, continuous and relentless growth and improvement.

What does it stand for:

Flawd is pronounced in the same way as Flawed /flôd/ which is an adjective meaning that something is imperfect in some way. With this we want to highlight the fact that life in itself is never perfect and we as persons are never perfect, and humans are always in a struggle to improve some area of life. Therefore all humans are flawed in one way or the other.
Flawd is also a play on words with the swedish word: “Flåd” which is an positive emotional expression and can also mean nice, the out of the ordinary and exclusive things in life. With this we want to highlight that we want to have and enjoy all that we can in life and there is no point in not enjoying the journey of life in all of its beauty. Similarly if something is “flådig” in swedish it is very nice and usually exclusive. Exclusiveness is implies scarcity, it is important to note that the FLAWD lifestyle is not suited for everyone, it is NOT easy to become FLAWDare, FLAWDelite and FLAWDultra.
FLAWD is an acronym for: Focused Lifestyle And Winning Disciplines

These 3 things summarize the meaning and essence of what FLAWD stands for.

What does FLAWD do?

  • FLAWD focus on personal development and continuous improvement.
  • We want to have more of life, therefore we have to become more. To become more we most do more.
  • We want to help others
  • There is no negativity in the FLAWD lifestyle – only OPPORTUNITY.

The ultimate goal for FLAWDare is to become totally independent of external factors and to live a perfect life, which can only be decided on an individual basis.

3 key areas that we are focused on:

  • Health
  • Technology
  • Personal Development.


Why is health important?
Jim Rohn says:

“You outside is a reflection of your inside. Treat your body like a temple, not a woodshed. The mind and body work together. Your body needs to be a good support system for the mind and spirit. If you take good care of it, your body can take you wherever you want to go, with the power and strength and energy and vitality you will need to get there.”

Take good care of your body. It’s the only place you have to live.

Brian Tracy:

If you achieve all kinds of things in the material world, but lose your health then you will get little or no pleasure from your other accomplishments.One goal that you have in common with everyone else is your desire for good health, to be free of pain and illness and to have a continuous flow of energy and feelings of well being. In fact, your health is so important to you, so central to your life, that you take it for granted until something happens to disrupt it.

“Those that don’t make time for exercise must eventually make time for illness”



FLAWD is Lifehacking, what is lifehacking?

Life hacking refers to any productivity trick, shortcut, skill, or novelty method to increase productivity and efficiency, in all walks of life; in other words, anything that solves an everyday problem in a clever or non-obvious way might be called a life hack.

Lifehacking is good. We want to use technology to our advantage automate boring tasks. Technology is our friend..

Personal Development

We want to live life to the fullest and realize our potential. There is little point having a life and feeling that you have more to give your last breaths.


Happy FLAWDing



Peter Larsson Founder/CEO/Owner FLAWD INTERNATIONAL – FLAWD.se


Today’s Take away:

How can you become a FLAWDare today?

The first step toward achieving your dreams and ambitions is to identify them. Hopes and dreams remain fantasies until you write them down and create a plan for achieving them.



By | 2017-06-18T17:47:10+00:00 May 19th, 2013|Categories: Flawd Development|6 Comments

About the Author:

Peter is Podcaster, CrossFit Coach, Security Professional and productivity expert. He is the founder of FLAWD.se and the author of Security Encyclopedia: SakerhetsBibeln.se. Peter blogs about health, technology and productivity. Peter is on a mission to help you to Focus, implement success disciplines and to Win in life!
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