“If man has a strong enough why, he will find a how” – Victor E. Frankl


Here are just some of the benefits of asking why:

  • It defines success.
  • It creates decision-making criteria.
  • It aligns resources.
  • It motivates.
  • It clarifies focus.
  • It expands options.
People love to win. If you’re not totally clear about the purpose of what you’re doing, you have no game to win. – David Allen
It Defines Success
People are starved for “wins” these days. We love to play games, and we like to win, or at least be in a position where we could win.
And if you’re not totally clear about the purpose of what you’re doing, you have no chance of winning. Purpose defines success. It’s the primal reference point for any investment of time and energy, from deciding to run for elective office to designing a form.

Do you know your WHY?